wander blog

While the Wander Truck Was Hibernating - Part 2 - Alt Summit & A Giveaway February 05, 2016 10:05

In While the Wander Truck Was Hibernating - Part 1, I wrote about a great visit to Maine. I love being there and taking it easy, but after a few days I'm itching to get back to work. So right after I returned from Maine I boarded a plane and headed to what I like to call Small Business Bootcamp.


This is otherwise known as the fabulous Alt Summit, held in Salt Lake City, Utah.


Alt takes place over three days and is full of amazing speakers, break-out sessions, networking opportunities and crazy generous sponsors. The conference attracts bloggers and small business owners from around the country.

Here I am at the Joss & Main Smile Booth with new friend and fellow small business owner, Katelyn Wood, of Love. Luck. Kisses & Cake.


And at a delicious Greek dinner with other attendees, sponsored by Flipboard. So fun!


There was so much to learn at Alt about social media, driving traffic to your website and generally taking your business to the next level.


But if I had to narrow it down to three conference highlights, I'd say for me, the first was the opening keynote on the state of retail in America by Minted founder Mariam Naficy.


She said "2016 is the era of the storyteller seller." This really resonated with me, since a big part of Wander is highlighting the makers and stories behind the products we carry.

Second was hearing from powerhouse stylist and blogger Justina Blakeney of The Jungalow and author of The New Bohemians.


She urged attendees to be creative, but not worry about the form that creativity takes. Often people don't feel creative because they think all their ideas have been done before. As she bluntly put it, that's probably true. But not everything has been done the same way you would do it. My favorite quote of hers was, "It's not where you take things from, but where you take them to."

Sidenote: This is the business card wall at Alt, sponsored by Sudo. If you are ever in short supply of creativity, this is definitely a place to be inspired.


My third and final highlight was the closing keynote by Elle Luna. She is the author of "The Crossroads of Should and Must. Find and Follow Your Passion."


She is a powerful speaker and talked about giving up a successful career in app development to paint.

As the owner of a non-traditional small business, people always look at me a little funny when I explain what I do. But once, not so long ago, I had a "regular" job, as Director of Marketing for a small, but established business. I probably could have worked there for years, but as Elle says, keeping that job was something I felt I "should" do, but starting Wander was something I felt I "must" do. And every day I wake up happy that I made that choice.

***Here's where the giveaway comes in!*** Alt attendees received signed copies of Luna's book and I'm offering one Wander fan the chance to win a signed copy of their own, plus a Make Today Amazing Notepad to write out all your great "must" ideas and a Navy Leather Pouch. This pouch is just like the one I brought to Alt Summit. It's perfect for storing business cards or other inspirational tokens.


To enter the giveaway:

1. Head over to Instagram and make sure you are following @wandertruck.

2. Like the giveaway post. Then tag a friend OR post a comment. (Maybe something about what you would do if you weren't worried about what you should do.)

3. Giveaway ends at midnight EST on Saturday, February 6, 2016.* The winner will be chosen at random.

*Valid for US entrants only.

Good luck winning the giveaway! Be sure to keep up with the Wander blog for more of my adventures while the Wander Truck is hibernating. And don't forget, you can always find your favorite American made goods on our website.